Vendor needs to provide lead generation services.
- Describe how offeror will develop a lead-generation strategy that identifies prospective graduate students that meet profiles for the three selected programs.
- Describe how offeror will develop a communication plan that encompasses both initial and ongoing communication with prospects to reach a point that the prospect is qualified.
- Webpages will be available for use by awarded vendor. Describe how offeror will utilize those pages to provide prospects with information about a program and/or direct them to the MSU pages for information.
- Estimate how many qualified prospective graduate students the offeror would provide and at what frequency, for the three selected programs.
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